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Rodney Overton

  • This book is intended to offer a range of prompts for a number of wide and diverse business areas which can be easily measured and analysed by business managers in a short time frame and thus offer an analysis and diagnosis of business performance and which can be used to improve both performance and profits. Many people fail to understand that...

    Publisher : Martin Books
    published : 2007
  • Tips, tools and skills for managers. Wide ranging and comprehensive contents of interest to managers at all levels anywhere in the world! Broad categories include: Management, leadership, planning Management functions Competent first line management The evolution of global enterprise Management skills The Management Plan Human Resources...

    Publisher : Martin Books
    published : 2007
  • Tips and prompts to help you write a quality proposal which will get you noticed. Contains easy to use formats for completing a quality business proposal or tender. Explains the characteristics of a good proposal and the pitfalls. Also may other tips and prompts. Most people involved in a business organisation will have cause to write a detailed Tender,...

    Publisher : Martin Books
    published : 2007
  • Sponsorship decisions are major purchasing decisions for potential sponsors that involve careful consideration Finding sponsors and selling sponsorships is a difficult task at any time. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicised entity. If...

    Publisher : Martin Books
    published : 2007
  • Small Business Management is really about turning your products and services into cash, maximising your profits, providing an adequate return on investment and creating a business which can be sold for capital gains at a future date. To achieve this means providing appropriate attention to myriad details! Good managers do it more effectively than...

    Publisher : Martin Books
    published : 2007
  • Discusses the critical issues for people wishing to learn the basics required to become a successful sales representative. Recommended handbook for a number of popular courses, 7 steps in the sales process, prospecting, qualifying customers, budgets, overcoming objections, closing the sale, the customer, the sales pitch, features, benefits, AIDA, budgets,...

    Publisher : Martin Books
    published : 2007
  • Issues for Sales Managers, business owners and those likely to assume the role of managing a sales team, such as recruiting, motivating, creating and leading a sales team. Overviews the skills required to successfully manage a sales team, and how to maximise, control and measure their performance and set budgets and territories. Includes: The...

    Publisher : Martin Books
    published : 2007
  • This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing...

    Publisher : Martin Books
    published : 2007
  • Revised and enlarged version of earlier Leadership titles. What is leadership? Are you a good leader? Leadership in Australia. Discusses a wide range of leadership issues and contains a number of quizzes and checklist to appraise and improve your leadership skills. Leadership is a most challenging and difficult form of work. Some appear to be naturals...

    Publisher : Martin Books
    published : 2007
  • Looks at the issues involved in writing a professional Feasibility Study with lots of checklists and prompts. Identifying exactly what the project is, current market segments, customer profile, cash flow and revenues, competitive advantage, management methods. Contents include: Getting started Aims and objectives Commercial reality Legal...

    Publisher : Martin Books
    published : 2007
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